Managerial Economics and Strategy, Global Edition, 2nd edition
Published by Pearson (January 18, 2018) © 2019
- Jeffrey M. Perloff University of California-Berkeley
- James A. Brander University of British Columbia
Access details
- Digital eBook
- Instant access
- Available online, offline and via apps
- Accessible through the VitalSource Bookshelf
Features
- End-of-chapter questions
- Make highlights and notes
- Listen as the Bookshelf reads to you
Access details
- Digital eBook
- Instant access
- Available online, offline and via apps
- Accessible through the VitalSource Bookshelf
Features
- End-of-chapter questions
- Make highlights and notes
- Listen as the Bookshelf reads to you
Title overview
For courses in Managerial Economics.
Managerial Economics and Strategy uses real-world issues and examples to illustrate how economic principles impact business decisions. Emphases on agency and contract theory, managerial behavioral economics, game theory, and pricing are especially valuable to future managers. In-text examples and boxed mini-cases use actual data to illustrate the use of basic economic models, while Q&As pose important managerial or economic problems and demonstrate a step-by-step approach to solving them.
The 2nd Edition has been fully revised and updated to reflect new supply-and-demand curves and include discussions of corporate social responsibility, opportunistic behaviour, and innovation. It also features new learning objectives, examples, end-of-chapter questions, and spreadsheet exercises.