Managing the Small Firm in New Zealand, Pearson Original Edition, 2nd edition
Published by Pearson (October 4, 2011) © 2012
- Claire Massey Massey University, Wellington
This product is expected to ship within 10-12 business days for New Zealand customers
Title overview
The 21st century has seen a renaissance in small and medium enterprises (SMEs) and an increasing recognition of their importance to the New Zealand economy. This text has been written by individuals regarded as New Zealand authorities in their respective fields and addresses a wide range of issues of interest to current and prospective New Zealand SME owner/managers, for example:
- the current support infrastructure for New Zealand SMEs.
- how to recognise and test a business opportunity.
- how to make the best use of professional advisers.
- the psychology of entrepreneurship and SME owner/managers.
- immigrants and self-employment.
STRUCTURE OF THE BOOK
The text has been designed to support courses on aspects of entrepreneurship and small business management. It is divided into four parts.
- Part A is primarily focused on context setting of the SME in New Zealand.
- Part B deals with certain issues relevant to business start-ups.
- Part C is concerned with the core functions involved in the day-to-day operation of an enterprise.
- Part D addresses the challenge of managing growth, development and change in a small enterprise.
READERSHIP
Managing the Small Firm in New Zealand is a robust text with strong research foundations. The inclusion of material specific to New Zealand makes it particularly suited for students of entrepreneurship and small business management in universities and polytechnics. It will also be of interest to anyone involved in managing an SME or contemplating embarking on the journey towards business ownership in New Zealand.
PREVIOUS EDITION
Formerly published as Entrepreneurship and Small Business Management in New Zealand - ISBN: 9781877258916