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Marketing in New Zealand, 3rd edition
Published by Pearson (November 10, 2005) © 2006
- Alyse Boaz
$70.02 NZD
This product is expected to ship within 10-12 business days for New Zealand customers
Title overview
Now well established as a New Zealand marketing textbook, the third edition of Marketing in New Zealand builds on the strengths of the first two editions, covering the basic principles of marketing in a clear, concise, and user-friendly style.
The book meets the requirements of the NZIM Certificate in Management, the National Qualification Framework’s generic marketing unit standards, and unit standard based qualifications from levels three through to five. It is suitable both for people studying marketing for the first time in a formal course, especially where the student’s English language skills are not strong, and for people already in business.
The book meets the requirements of the NZIM Certificate in Management, the National Qualification Framework’s generic marketing unit standards, and unit standard based qualifications from levels three through to five. It is suitable both for people studying marketing for the first time in a formal course, especially where the student’s English language skills are not strong, and for people already in business.