Microeconomics, Global Edition, 9th edition

Published by Pearson (30 May 2023) © 2023

  • Jeffrey M. Perloff University of California-Berkeley

eTextbook

from$54.54 NZD
  • Anytime, anywhere learning with the Pearson+ app
  • Easy-to-use search, navigation and notebook
  • Simpler studying with flashcards

MyLab

$90.55 NZD
Access details
  • Register via our MyLab page to purchase
  • A Course ID from your instructor is required
  • Instant access once purchased (eText included)
Features
  • Real-world examples
  • Includes eText, Apps and study tools
  • Instant feedback on assignments
  • Help when and where you need it

Print

$193.15 NZD
Details
  • A print copy
  • Free shipping
Features
  • Real-world examples
  • Solved problems
  • End-of-chapter questions

Title overview

For courses in intermediate microeconomics.

Using microeconomics to analyse and resolve real-world policy and business problems. Microeconomics presents economic theory in the context of real, data-driven examples, and then develops students' intuition through Solved Problems. The text places emphasis on modern theories that are useful in analysing actual markets, while a step-by-step problem-based learning approach demonstrates how to use these theories to solve business problems and analyse policy.

The 9th Edition, Global Edition, has been substantially updated with new or revised examples, applications and problems so students can see how real-world decisions being made in today's firms and policy debates.

Key features

  • Balanced coverage of both traditional theories (consumer theory, theory of the firm, and perfect competition) and modern theories (game theory, strategies, uncertainty, and moral hazard) is presented.
  • A 5 Cross-Chapter Analysis creates crucial links between core theories covered in separate chapters. It combines Applications with Solved Problems to give students hands-on practice to sharpen their analytical and quantitative skills.
  • What-If Policy Analysis. Economic models are used to probe the likely outcomes of changes in public policies such as taxes, subsidies, barriers to entry, price floors and ceilings, quotas and tariffs, zoning, pollution controls and more.

New to this edition

  • Every chapter has been extensively rewritten to make it easier to read and contains new and updated material. Topics include government policies, international climate agreements, income tax and more.
  • Real-World Examples use real people, companies, and data to illustrate microeconomic theory.
  • 142 Challenges present information and a series of questions about important, current real-world issues.
  • Solved Problems provide students with a step-by-step model for working out qualitative and quantitative problems.
  • End-of-Chapter Questions draw from real-life events and issues from newspapers, journal articles and other sources.
  • This edition contains 5 new features: Common Confusion, Thinking Critically About a Current Event, Interactive Figures, Spreadsheet Exercises, and Review Questions.

Key features

What is Pearson eTextbook?

Pearson eTextbook is a flexible, affordable digital alternative to print, designed to enhance how students engage with course content.

  • A streamlined, lower-cost replacement for traditional textbooks
  • A dynamic reading experience that uses digital features to deepen understanding
  • Accessible anytime, anywhere via browser or the Pearson app on any device

Why choose Pearson eTextbook?

Pearson eTextbook gives educators the tools to support learning, improve engagement, and save preparation time:

Drive engagement with interactive content
Embedded videos, media, and interactive elements bring key concepts to life directly within the text.

Support guided learning with assignments
Instructor-led assignments can be integrated alongside eTextbook content, helping reinforce understanding and track student progress.

Enhance study with AI-powered support
Students can access an AI study tool that delivers personalised explanations, guided practice, and on-demand support — helping them stay on track between classes.

Improve flexibility
Audio playback and instant language translation tools help students engage with content in ways that suit their learning needs and preferences.

Encourage active study habits
Students can learn faster with ready-made Pearson flashcards or create their own to reinforce key concepts.

Find what matters, faster
Smart search functionality helps students quickly locate key terms, images, media, and even their own notes.

Built for flexible learning
Mobile-optimised and fully accessible, Pearson eTextbook allows students to study whenever and wherever it suits them.

Expert content, designed for outcomes
Developed by trusted authors, each eTextbook combines clear explanations with problem-solving exercises, reflection questions, and real-world applications to help students succeed.

*Features vary by title.

What is MyLab?

MyLab is the online learning platform that combines trusted author content with digital tools to help you personalise learning experiences and improve results for each student. Pearson MyLab should only be purchased when required by an instructor.

Features

  • Embedded Videos to illustrate or expand on key chapter concepts, helping students
  • Engage students with a blended learning approach merging digital content with complementary homework, tutorials, and assessments.
  • Customise your course. Create a learning path with existing content, while developing original activities and uploading your own multimedia resources.
  • Offer flexible study options. Give students instant access to mobile-friendly course content, whether they're online or offline.

Table of contents

  • Introduction
  • Supply and Demand
  • Applying the Supply-and-Demand Model
  • Consumer Choice
  • Applying Consumer Theory
  • Firms and Production
  • Costs
  • Competitive Firms and Markets
  • Applying the Competitive Model
  • General Equilibrium and Economic Welfare
  • Monopoly
  • Pricing and Advertising
  • Oligopoly and Monopolistic Competition
  • Game Theory
  • Factor Markets
  • Interest Rates, Investments, and Capital Markets
  • Uncertainty
  • Externalities, Open-Access, and Public Goods
  • Asymmetric Information
  • Contracts and Moral Hazards
  • Answers to Selected Questions and Problems

Author bios

Jeffrey M. Perloff is a professor in the Department of Agricultural and Resource Economics at the University of California at Berkeley. His economic research covers industrial organisation, marketing, labor, trade and econometrics. His textbooks are Modern Industrial Organization (with Dennis Carlton), Microeconomics, Microeconomics: Theory and Applications with Calculus, Estimating Market Power and Strategies (with Larry Karp and Amos Golan), and Managerial Economics and Strategy (with James Brander). He has been an editor of Industrial Relations and the Journal of Industrial Organization Education, and an associate editor of the American Journal of Agricultural Economics and the Journal of Productivity Analysis. He has consulted with nonprofit organisations and government agencies (including the Federal Trade Commission and the Departments of Commerce, Justice, and Agriculture) on topics ranging from a case of alleged Japanese television dumping to the evaluation of social programs. He has also conducted research in psychology. 

Need help?Get in touch

MyLab

Reach every student with MyLab®. This flexible digital platform combines trusted author content, online assessments and customisable features so you can personalise learning and improve results, one student at a time.

Pearson eText

Extend learning beyond the classroom. Pearson eText is an easy-to-use digital textbook. It lets students customise how they study and learn with enhanced search and the ability to create flashcards, highlight and add notes all in one place. The mobile app lets students learn wherever life takes them, offline or online.

Video
Play
Privacy and cookies
By watching, you agree Pearson can share your viewership data for marketing and analytics for one year, revocable upon changing cookie preferences. Disabling cookies may affect video functionality. More info...

Empower your students, in class and beyond

Meet students where they are with MyLab®, and capture their attention in every lecture, activity, and assignment using immersive content, customized tools, and interactive learning experiences in your discipline.