Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Global Edition, 18th edition

Published by Pearson (June 10, 2025) © 2025

  • Fred R David Francis Marion University
  • Forest R. David University of Debrecen
  • Meredith E. David Baylor University
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$54.54 NZD
Instant access
Products list
$54.54 NZD
Instant access
Products list
$54.54 NZD
Instant access

Title overview

Strategic Management: A Competitive Advantage Approach, Concepts and Cases shows you how to gain and sustain a competitive advantage in today's complex business world. The text helps you develop your own cutting-edge strategy through skill-developing exercises. It also offers coverage on issues related to ethics, social responsibility, global operations, and sustainability.

The 18th Edition features updated research, cases and examples. As a result, you'll be able to effectively create and implement a plan that can lead to a sustainable competitive advantage for any type of business.

Table of contents

  • PART 1: OVERVIEW OF STRATEGIC MANAGEMENT
  • The Nature of Strategic Management
  • The Cohesion Case: McDonald's Corporation
  • PART 2: STRATEGY FORMULATION
  • Business Vision and Mission
  • The External Assessment
  • The Internal Assessment
  • Strategies in Action
  • Strategy Analysis and Choice
  • PART 3: STRATEGY IMPLEMENTATION
  • Implementing Strategies: Management and Marketing Issues
  • Implementing Strategies: Finance and Accounting Issues
  • PART 4: STRATEGY EVALUATION AND GOVERNANCE
  • Strategy Evaluation and Governance
  • PART 5: KEY STRATEGIC MANAGEMENT TOPICS
  • Business Ethics, Environmental Sustainability, and Corporate Social Responsibility
  • Global and International Issues
  • PART 6: STRATEGIC MANAGEMENT CASE ANALYSIS
  • How to Prepare and Present a Case Analysis

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