Strategic Management: A Competitive Advantage Approach, Concepts, Global Edition, 16th edition

• NEW! Chapter 2 on “The Business Vision and Mission” is 60 percent new, featuring more customer-oriented statements.
• NEW! Chapter 10 on “Business Ethics, Social Responsibility, and Environmental Sustainability” provides extensive new coverage of ethics, workplace romance, flirting, hiring away rival firms’ employees, wildlife welfare, and sustainability. This text emphasises that “good ethics is good business.” Unique to strategic-management texts, the sustainability discussion is strengthened in this edition to promote and encourage firms to conduct operations in an environmentally sound manner. Respect for the natural environment has become an important concern for consumers, companies, society, and AACSB-International.
• NEW! Chapter 11 on “Global and International Issues” is shortened by 30 percent but provides new coverage of cultural and conceptual strategic-management differences across countries, as doing business globally has become a necessity in most industries.
• NEW! A brand new Cohesion Case on The Hershey Company (2015) is provided. Hershey is one of the most successful, well-known, and best-managed global companies in the world. Students apply strategy concepts to Hershey at the end of each chapter through brand new Assurance of Learning Exercises.
• NEW! 21 unique Assurance of Learning Exercises appear at the end of all chapters to apply chapter concepts. The exercises prepare students for strategic-management case analysis.
• NEW! One-page Mini-Cases that focus on Kroger Company, Walt Disney Company, Coach Buffalo Wild Wings, LinkedIn, Starbucks, Hilton Worldwide, Alibaba, TJX Companies, Avon Products, and Domino’s Pizza appear at the end of each chapter, along with questions designed to apply chapter concepts.
• NEW! Two, original, half-page Academic Research Capsules in each chapter showcase how new strategic-management research is impacting business practice.
• NEW! Implications for Strategists and Implications for Students sections highlight how companies can best gain and sustain competitive advantages.
• NEW! Exemplary Company Cases in each chapter showcase a company (from Apple, H&R Block, and Chipotle Mexican, to Grill, Netflix, Foot Locker, and Nike) that is employing strategic management exceptionally well.
• NEW! More than 200 new examples bring the chapters to life.
• NEW! Narrative on strategic management theory and concepts is presented in every chapter.
• NEW! 78 Review Questions are provided at the end of each chapter.
• Twenty-two colour photographs bring this edition to life and illustrate “the practice of strategic management.”
• NEW! All current readings at the end of all chapters are new, as new research and theories of seminal thinkers are included. However, practical aspects of strategic management are center stage and the trademark of this text.
• NEW! Every sentence and paragraph has been scrutinised, modified, clarified, streamlined, updated, and improved to enhance the content and caliber of presentation.

Proven, Hallmark Features

• This text meets all AACSB International guidelines that support a practitioner orientation rather than a theory/research approach. It offers a skills-oriented process for developing a vision and mission statement; performing an external audit; conducting an internal assessment; and formulating, implementing, and evaluating strategies.
• Concise, conversational, interesting, logical, and lively writing style, supported by numerous current examples.