Technology Strategies for the Hospitality Industry, Pearson New International Edition, 2nd edition
Published by Pearson (October 3, 2013) © 2014
- Peter D. Nyheim The Pennsylvania State University
- Daniel J. Connolly University of Denver
Title overview
For undergraduate/graduate-level courses in Hospitality Information Systems, and Hospitality Technology.
This text examines technology strategies for the hospitality industry. Exceptionally practical in approach, this edition includes a new chapter on technology in the casino industry and a new chapter on technology for meetings and events. A separate chapter is devoted to planning and investment as students learn what technology exists and how to use it to succeed in the hospitality business.
Hallmark Features
Competitive advantages of Hospitality Information Systems—views hospitality information systems as a dynamic link to increased business partnerships and improved guest satisfaction (GSI), as well as a cost-center expense needing to be managed.
- Focuses students on information systems as a revenue source and a management tool.
Information technology components—from desktop computers, to networks and data exchange, to E-Commerce.
- Grounds students in fundamental forms of technology.
The applications of E-commerce—including business to business and business to consumer.
- Challenges students to use the Internet to explore opportunities in e-commerce from a marketing/advertising standpoint.
Comprehensive chapters in Hospitality Information System applications—makes use of real interfaces used in today's hotels and restaurants, including the Property Management System (PMS), the Global Distribution System, the Point of Sale System (POS), the Restaurant Management System (RMS), Catering Management software, Back Office and Enterprise systems, databases, Customer Relationship Management (CRM), and the Executive Information Systems.
- Gives instructors the ability to use real-world cases models.
A chapter on technology planning and investment—see Chapter 13.
- Helps students make educated decisions concerning the purchase and implementation of technology.
Chapter-opening interviews—from suppliers and users of hospitality technology.
- Helps the reader see what technology applications are available in the hospitality industry and how they are used.