The Digital Transformation Canvas, 1st edition

Published by FT Publishing International (April 25, 2024) © 2024

  • Marc K. Peter
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Title overview

A practical step-by-step guide to building your digital transformation master plan

The Digital Transformation Canvas by Marc K Peter will help you find your way through the seven steps of digital transformation for your organisation with its structured and practical approach to the subject.

Key features include:

  • multiple checklists and templates you can use in your organisation
  • short case studies in each chapter to help you further engage with the subject and understand the objectives
  • over 80 illustrations to support your understanding of how to apply content into practice

The Digital Transformation Canvas will not only help you work with teams to drive a bottom-up strategy, but you will also be able to agree on key strategic initiatives with senior management for a top-down approach too, and identify new market potential and strategic projects.

Table of contents

  1. Why you need this book
  2. Why you need a digital transformation plan
  3. What to consider for your digital transformation strategy
  4. The seven action fields of digital transformation
    • a. Field 1: Customer centricity
    • b.Field 2: New technologies
    • c. Field 3: Data and the cloud
    • d. Field 4: New strategies and business models
    • e. Field 5: Process management
    • f. Field 6: Digital leadership and culture
    • g. Field 7: Digital marketing
  5. Digital transformation step by step
  6. How to avoid blockers and succeed
  7. Appendix: Download links digital transformation toolkit

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