Research Methods for Business Students

• Chapters fully updated, incorporating visual methods throughout the text, along with detailed insights on the drafting of a critical literature review.
• Updated content, incorporating sustainability throughout, Internet-mediated access, and associated ethical issues using purchased data lists.
• New section evaluates interview practices, use of visual methods and offers more insights into transcription and qualitative data analysis
• New cases use up-to-date scenarios at the end of each chapter.
• Worldwide coverage through case studies from Australia, Iran, New Zealand, Switzerland, UK and the USA.
• An updated glossary of clear definitions now includes over 750 research-related terms.
  
• Research methods adapted according to challenging recent changes and the COVID-19 pandemic, such as gaining access and recruiting participants.
• Impact of the pandemic including the shift from face-to-face interviews to online and telephone interviews.

1. Research, reflective diaries and the purpose of this book
2. Generating a research idea and developing your research proposal
3. Critically reviewing the literature
4. Understanding research philosophy and approaches to theory development
5. Formulating the research design
6. Negotiating access and research ethics
7. Selecting samples
8. Obtaining and evaluating secondary data
9. Collecting primary data using observation
10. Collecting primary data using interviews and diaries
11. Collecting primary data using questionnaires
12. Analysing data quantitatively
13. Analysing data qualitatively
14. Writing and presenting the project report
15. Appendix 1: Systems of referencing
16. Appendix 2: Calculating the minimum sample size
17. Appendix 3: Guidelines for non-discriminatory language

Revel® for Research Methods for Business Students by Saunders et al is the leading next-generation interactive textbook that blends assignable content with interactive assessments to enable students to read, practice, and study in one engaging and continuous experience.

Activity Learning Features

• Progressing Your Research Project Builder prompts students to apply what they have learned in the chapter to their own research project, which builds to a full proposal by the end of the module.
• Downloadable datasets in Excel help students practice manipulating, analysing, and reporting data.The embedded glossary provides immediate access to all the key terms for easy study and quick look-up.
• Prompt your students to take the Heightening Awareness of Research Philosophy survey online (HARP) to understand more about their own research philosophy and how it affects their research project.

Audio Features

• Your students can access audio recordings of students who share their own experiences about their research projects, with valuable practice tips and tricks as well as lessons they learned.

Multimedia active learning

• Encourage student learning with a range of videos, audios and articles each with an open-response activity, where students type in notes for participating in class and learn through doing.

Learn more about this Revel®.

Downloadable Instructor Resources

Instructor Resources are available to aid your teaching and can be downloaded from the Instructor Resource Centre. You need to request access before you can download the resources or login with an existing account. Click the button on the right to get access or login. 

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