Economics for Business

A great deal of applied material, extensively revised to reflect contemporary issues, debates, and policy interventions.

• All policy sections have been thoroughly revised to reflect the changes that have taken place since the last edition. The revised content includes:
• extensive analysis of the implications of COVID-19 for economies, businesses, and labour markets
• coverage of the effects of rising inflation from supply-chain issuesthe Russian invasion of Ukraine.

About the authors
Preface
Publisher's acknowledgements

Part A BUSINESS AND ECONOMICS

• The business environment and business economics
• Economics and the world of business
• Business organisations

Part B BUSINESS AND MARKETS

• The working of competitive markets
• Business in a market environment

Part C BACKGROUND TO DEMAND

• Demand and the consumer
• Behavioural economics of the consumer
• Firms and the consumer

Part D BACKGROUND TO SUPPLY

• Costs of production
• Revenue and profit

Part E SUPPLY: SHORT-RUN DECISION MAKING BY FIRMS

• Profit maximisation under perfect competition and monopoly
• Profit maximisation under imperfect competition
• Alternative theories of the firm

Part F SUPPLY: ALTERNATIVE STRATEGIES

• An introduction to business strategy
• Growth strategyThe small-firm sector
• Pricing strategy

Part G THE FIRM IN THE FACTOR MARKET

• Labour markets, wages and industrial relations
• Investment and the employment of capital

Part H THE RELATIONSHIP BETWEEN GOVERNMENT AND BUSINESS

• Reasons for government intervention in the market
• Government and the firm
• Government and the market

Part I BUSINESS IN THE INTERNATIONAL ENVIRONMENT

• Globalisation and multinational business
• International tradeTrading blocs

Part J THE MACROECONOMIC ENVIRONMENT

• The macroeconomic environment of business
• The balance of payments and exchange rates
• The financial system, money and interest rates
• Business activity, unemployment and inflation

Part K MACROECONOMIC POLICY

• Demand-side policy
• Supply-side policy
• International economic policy
• Web appendix
• Key ideas
• GlossaryIndex

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Features of Pearson eTextbook for the 9th Edition

Engage your students by demonstrating how core economic principles apply to real-life business.

Economics for Business, 9th Edition, is a market-leading text with built-in resources and worked examples to help your students grasp the fundamental principles of modern economics and understand how their knowledge applies to the real-world business.

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