Brilliant Influence: What The Most Influential People Know, Do and Say, 1st edition

Published by Pearson (18 November 2010) © 2011

  • Mike Clayton
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  • A print edition

This product is expected to ship within 3-6 business days for US and 5-10 business days for Canadian customers.

Title overview

Whatever you do in life, whatever you hope to achieve, Brilliant Influence will help you get there – with the power of influence. It shows you how to build the support, trust and respect you need to propel your life forwards to take on challenge after challenge.  

 

Based on over twenty years of influencing experience, the author combines psychological principles with case studies and examples to show you how to:

- Use body language and appearance to establish instant rapport.

- Select words to gain lasting trust and respect.

- Understand how people make decisions so you get a ‘yes’, every time.

- Know how to apply a ‘win-win’ negotiation approach, so you never lose.

 

The author has an active website: www.mikeclayton.co.uk, a blog: Shift Happens! At: www.mikeclayton.wordpress.com and Twitter: @mikeclayton01

Table of contents

Author acknowledgements

Introduction

Part 1: Fundamentals

Chapter 1: Use your common sense: the basics of influence

Chapter 2: Appearance matters: how to look influential

Chapter 3: Decisions: how we make them and how we influence them

Chapter 4: Understand the psychology of influence

Part 2: Your message

Chapter 5: The importance of what you say

Chapter 6: The power of how you say it

Part 3: Strategies

Chapter 7: Focus on the question: “what’s in it for me?”

Chapter 8: How to negotiate to share benefits

Chapter 9: How to network to help people help you

Chapter 10: The six top influencing techniques

 

Conclusion

Glossary

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