Business Communication: Polishing Your Professional Presence, Canadian Edition, 2nd edition

Published by Pearson Canada (4 January 2021) © 2022

  • Barbara Shwom Northwestern University
  • Lisa Gueldenzoph Snyder North Carolina A&T State University
  • Liz Clarke Centennial College

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Title overview

Business Communication: Polishing Your Professional Presence helps students achieve the highest level of professionalism when conducting business. With a clear communication model that helps students professionally analyze and react to any sort of business situation, this text stresses the importance of etiquette in successful entrepreneurial practices. 

The skills needed for successful and professional business communication have never been more important than they are now. At the time of this writing, the concept of a "global" workplace has become the new normal. Meetings are happening virtually. Many professionals and entry level hires are working and learning from home. There is no longer a clear structure or routine to the everyday workplace, making optimal business communication a true asset. How can students harness the experience, poise, and confidence to navigate this complex environment?

Table of contents

  1. Becoming a successful Business Communicator
  2. Managing the Communication Process: Analyzing, Composing, Evaluating
  3. Who Am I? Understanding Interpersonal Communication Styles
  4. Who Are You? Understanding Intercultural Communication and Workplace liersity
  5. What Are the Tools and What Are the Rules? Communication Technologies in the Workplace
  6. How Can We Be Better, Together? Collaboration and Productivity
  7. Communicating Routine and “Bad News” Messages
  8. Communicating Persuasive Messages
  9. Finding and Evaluating Business Information
  10. Preparing Business Reports and Proposals
  11. Preparing and Delivering Business Presentations
  12. Communicating Your Professional Brand: Social Media, Resumés, Cover Letters, and Interviews
  13. Appendix A Formats for Business Documents 
  14. Appendix B Documentation and Reference Styles

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