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Economics for Business and Management, 3rd edition
Published by Financial Times Press (2 February 2011) © 2011
- Alan Griffiths Ashcroft International Business School, Anglia Ruskin University
- Stuart Wall Anglia Ruskin University , Cambridge International Education Centre , Ealing, Hammersmith and West London College
$103.95
- A print edition
This product is expected to ship within 3-6 business days for US and 5-10 business days for Canadian customers.
Title overview
Economics for Business and Management offers an exciting introduction to the principles and applications of microeconomics and macroeconomics to the global business problems faced by today's decision makers:
This textbook will help you learn:
- What are the characteristics for successful entry into new international markets?
- How can ‘sustainability' affect decision making within businesses?
- Why are today's global investors so concerned about national debt issues?
- In what ways does an awareness of cultural differences improve decision making by international marketing and human resource strategists?
- What strategies can companies such as BP use to repair damaged global reputations?
This edition includes a Companion Website, where you can find extra practice questions, interactive activities, quizzes and exam style practice questions with instant feedback, as well as podcasts, news articles, animated professional power points slides and a testbank of questions.