Fundamentals of Investing, Canadian Edition, 1st edition

This ISBN is for the Pearson eText and may not include any media, website access codes, or print supplement.

Investors in today's turbulent financial markets confront many challenges when deciding how to invest their money. Fundamentals of Investing is designed to help students understand the risks inherent in investing and to give them the tools they need to answer the fundamental questions that help shape a sound investment strategy. For example, here are some things students want to know: What are the best investments for me? Should I buy individual securities, mutual funds, or exchange-traded funds? How do I make judgments about risk? Do I need professional help with my investments, and can I afford it? Clearly, investors need answers to questions like these to make informed decisions.

Fundamentals of Investing meets the needs of professors and students in the first investments course offered at colleges and universities, professional certification programs, and continuing education courses. Focusing on both individual securities and portfolios, Fundamentals of Investing explains how to develop, implement, and monitor investment goals after considering the risk and return of different types of investments. A conversational tone and the liberal use of examples guide students through the material and demonstrate important points.