Managing Interactive Media: Project Management For Web and Digital Media, 4th edition

Published by Addison-Wesley (2 February 2007) © 2007

  • Elaine England ATFS, Guildford
  • Andy Finney ATSF, England
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  • A print edition

This product is expected to ship within 3-6 business days for US and 5-10 business days for Canadian customers.

Title overview

This updated and expanded fourth edition retains the strength of previous editions while adding new material relevant for the changing work environment. The book describes the latest industry trends and incorporates them into a project management framework. By developing practical skills it aids the project manager's own development, and provides a coherent overview of the issues that affect all in the converging industries of communications, media and computing.

Table of contents

Preface
Acknowledgements
1. The IMP (Interactive Media Project) context
2. Initiating interactive projects 1
3. Initiating interactive projects 2 – scoping the project
4. Stakeholders and their influence
5. The client/developer partnership approach to projects
6. Troubleshooting common development problems of interactive projects – developer perspective
7. Troubleshooting common development problems of interactive projects – commissioner perspective
8. The user’s contribution – usability and accessibility
9. Interactive media testing and archiving
10. Legal issues 1
11. Legal issues 2
12. The e-marketing revolution and its impact
13. Team management and interactive projects
Glossary
Index

 

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