Published by Pearson Canada (1 March 2022) © 2023
Strategic Analysis and Action was written to complement case analysis in university and company strategic management courses. It takes a general management perspective, meaning that wherever you sit in the organization, there is a need for both analysis and action that serve to integrate functional analysis such as finance, marketing and logistics, as well as a need to integrate thematic areas such as crisis management and organizational change.
All in one place. Pearson+ offers instant access to eTextbooks, videos and study tools in one intuitive interface. Students choose how they learn best with enhanced search, audio and flashcards. The Pearson+ app lets them read where life takes them, no wi-fi needed. Students can access Pearson+ through a subscription or their MyLab or Mastering course.