Understanding the Business Environment, 3rd edition

Published by Financial Times Press (June 25, 2009) © 2009

  • Claire Capon Business School, Staffordshire University
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Details

  • A print edition

Title overview

Understanding the Business Environment introduces the nature and environment of organisations to the first-time student of business. Clearly and accessibly, the book examines the external and competitive environment of business, as well as the structure, culture, resources and functions inside organisations.

This combination of both the internal and external environment of organisations is unusual, and marks this book out as particularly valuable for courses aiming to give students a rounded introduction to business.

It is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines.

Table of contents

  1. 1 The external environment
  2. 2 The composition of the external environment
  3. 3 The competitive environment
  4. 4 Inside organisations
  5. 5 Culture and organisations
  6. 6 Organisational behaviour
  7. 7 Human resource management
  8. 8 Marketing
  9. 9 Operations management
  10. 10 Finance
  11. 11 Managing knowledge and innovation
  12. 12 Stakeholders, governance and ethics

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