Business Essentials, 11th Canadian Edition
Ebert, Griffin, Dracopoulos, Starke
Business Essentials is designed to introduce students to the exciting and challenging world of business. The new edition retains its hallmark features:
- Exercising Your Ethics: Students analyze ethical dilemmas from multiple perspectives, taking on roles such as employee, owner, or investor to explore business ethics in real-world scenarios.
- Business Case: Each chapter ends with a real-world case study on a Canadian or international company, helping students apply concepts to current business issues.
- Building a Business: A team-based exercise where students develop a new business venture, applying chapter concepts to key decision-making.
- Application Exercises: Hands-on activities that engage students in real-world business operations, such as interviewing managers on key topics.
- Crafting a Business Plan: A step-by-step business plan project integrated across five chapters, allowing students to build their plans progressively throughout the course.
MyLab Business
AI-powered study tool
The AI tool offers students a 24/7 study companion that enhances their learning experience. Powered by trusted Pearson content and available within the eText and MyLab, it provides instant explanations, content summaries, and practice opportunities.
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Translation tool
Integrated within the eText, this tool supports non-native English-speaking students by allowing them to highlight and translate text into over 100 languages on their screen. Students can translate a word, a sentence, or a paragraph up to 10,000 characters.
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Integrated Reading Assignments
Guide student learning in one seamless assessment. Instruct students to read, watch, and practice by assigning specific sections of the eTextbook, multiple-choice or algorithmic problem sets, video assignments, and more for auto-grading.
Dynamic Study Modules (DSMs)
DSMs help students come prepared to class, encourage them to study, and provide them a safe space to make mistakes and prepare for their exams efficiently. Using a highly personalized, algorithmically driven process, DSMs continuously assess student performance and provide additional practice in areas where learners struggle the most. This tool promotes fast learning and long-term retention of course concepts.
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Mini Sims
Mini-Sims are short simulations that put students in business roles and give them the opportunity to apply course concepts as they make decisions. Students begin by making a series of decisions to better understand and apply course concepts. The Mini-Sim then changes, branching and creating various scenario paths based on the answers given. This provides students with a personalized learning experience and the opportunity to build and develop their critical thinking skills.
Mini sims
Additional MyLab Business Resources
- AI Classroom Activities: Interactive AI exercises embedded in PowerPoints help students learn responsible and effective AI use while boosting critical thinking and creativity.
- Canadian Video Series: Interview-style videos with Canadian business owners and professionals bring chapter content to life. Each video includes a multiple-choice quiz.
- Whiteboard Videos: Short, engaging sketch-animation videos in MyLab illustrate key concepts in an easy-to-digest format.
- Additional Cases: Extra standalone and multi-chapter cases in MyLab deepen understanding of key topics, with quizzes to encourage critical thinking.
Contact Us
Contact us if you have any questions, would like to schedule a demo, or would like to request sample materials for your course.