Help students think like economists

The relevance of economics, shown through real-world business examples. Economics makes economic principles relevant by demonstrating how real businesses use them to make decisions.

Addresses the growing market needs and trends toward a literacy targeted approach to teaching economics, supported by an active-learning pedagogy and premium online teaching and learning resources.

Economics is a living discipline, changing and evolving in response to developments in the world economy and in response to the research of many thousands of economists throughout the world. 

Macroeconomics presents macroeconomic theory in a big-picture way. The text focuses on a single model, to provide you with a clear understanding of macroeconomics and its classical and Keynesian assumptions.

This text follows a modern approach to macroeconomics by building macroeconomic models from microeconomic principles. As such, it is consistent with the way that macroeconomic research is conducted today. This approach has three advantages. 

Managerial Economics and Strategy shows how managers can use modern economic theories to address issues they’ll encounter on the job. The authors emphasize problem-solving, together with real-world issues and examples, knowing, from their own teaching experience, that this is often how students learn best.

Students learn best when they see concepts applied to examples from their everyday lives, so Economics Today addresses real, cutting-edge issues while facilitating student learning.

Master Mathematics for Economics and Business with a Step-by-Step Guide  Build your mathematical skills with Mathematics for Economics and Business, 10th Edition, the perfect introduction to the field for students studying mathematics in economics, management, or business courses.

The economic way of thinking is a foundational skill for citizenship and career. Every feature of Parkin/Bade helps the student develop this skill, repeatedly using its central ideas of tradeoff; opportunity cost; the margin; incentives; the gains from voluntary exchange; and more.

International Economics: Theory and Policy provides engaging, balanced coverage of the key concepts and practical applications of theory and policy around the world.