Teach Business Communication for the Next Generation
Business Communication Essentials
6th Canadian Edition
Virtually every employer looks for communication skills in prospective employees.
Most students have never worked in an office setting and do not know what to expect. Their summer internships may be the first time they write a professional email, draft a report, or lead a presentation, which can be intimidating. But it doesn’t have to be.
Business Communication Essentials offers students the opportunity to hone and practise their corporate communication skills in a supportive learning environment that will help them get the jobs they desire and advance in today’s workplace.
Communication Mini Sims
Communication Mini Sims place students in real-world, communication-driven business scenarios across digital, social, and other written media. These simulations allow students to work with and edit sample business documents and messages, teaching them to apply their skills to improve communication and solve practical, real-life challenges. With revised annotations in model documents, Mini sims make it easier for students to see the specific changes made to transform ineffective messages into effective ones.
Ineffective Communication
Effective Communication
With more opportunities for experiential practice than ever before, students are better prepared to craft business messages, both written and verbal in all types of corporate settings
The most important thing a courseware publisher can offer in a resource to support my course goals is practice material for the students to better learn the requirements. Students struggle in writing the emails, letters, agenda, meeting minutes, business reports, and executive summaries. If they could have practice on these, as well as explanations on why the other answers were not the best choice, this would help them.
— Eileen Gaetz, Bow Valley College
Ametros Learning
Diversity and Inclusion
You are a team lead at a mid-sized marketing company that services a variety of international clientele. Your team is high-performing and motivated but has recently faced some difficulties working together. Across multiple challenging scenarios, you will need to listen to the concerns of your team members and respond with professionalism and understanding, helping them find a way to communicate with each other, despite their diverse backgrounds and personal values.
Persuasive Communication
You are an internal communications coordinator at a medium-sized manufacturing firm called Bolt Plastics. The firm is about to fully automate one production line, requiring the dismissal of 43 employees. The CEO of the company has asked for the communications team’s support in announcing the news about this downsizing to the company.
What’s New
The Future of Communication
Gives a glimpse into fascinating technologies that are beginning to reshape business communication and best practices for crafting messages on digital and social media.
New questions and student activities
One-third of the communication cases are new. New Sections on topics ranging from how to build relationships when working from home, the ethical use of AI assistants and conflict resolution in team settings.
More Career Support
Hundreds of realistic exercises, activities, and cases offer an array of opportunities for students to practise vital skills like critical thinking, business ethics and data literacy including learning modules on resumes, cover letters and interviewing. Personal and career self assessments (mylab only) to help students navigate their early career.
Workplace Diversity
More diverse representation in our opening vignettes, examples, cases, including a focus on Indigenous perspectives and businesses. The pronoun section has also been updated.
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