Business Plan, Business Reality, 6th edition

Published by Pearson Canada (22 May 2025) © 2026

  • Terri Champion Niagara College
  • James R Skinner Humber Polytechnic
6-month accessISBN-13: 9780138075613 | Published 2025Expires: 08 Jan 2027

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Title overview

Business Plan, Business Reality: Starting and Managing Your Own Business in Canada is designed for post-secondary-level courses and workshops. It can also be used by anyone who wants a “do-it-yourself” plan for self-employment (actors, animal wranglers, bodyguards, bush pilots, choreographers, computer geeks, decorators, fashion designers, landscapers, private investigators, researchers, singers, sound mixers, video editors, writers . . . ) as well as those who will start more traditional small businesses (clothing stores, consulting firms, machine shops, paralegal offices, photography studios, publishing companies, restaurants . . . ). The list is endless.

Table of contents

  1. The Business Model
  2. Feasibility
  3. Marketing
  4. Operations
  5. Finances
  6. Business Plans        
  7. Managing for Growth
  8. Managing for Efficiency
  9. Emerging Trends and Issues in Entrepreneurship
  10. The Purchase Alternative
  11. Franchising
  12. Supplementary Chapter The Family Business Alternative

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