Published by Pearson Canada (March 5, 2024) © 2025
In this digital age, to go along with their tried-and-true traditional marketing methods, marketers have a dazzling set of new online, mobile, and social media tools for engaging customers anytime, anyplace to jointly shape brand conversations, experiences, and community. If marketers do these things well, they will reap the rewards in terms of market share, profits, and customer equity. In the Canadian edition of Marketing: An Introduction, students learn how customer value and customer engagement drive every good marketing strategy.
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