Marketing, 2nd edition

Published by Pearson Canada (14 August 2026) © 2025

  • Michael Shekter George Brown Polytechnic
  • Marina Jaffey Camosun College
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In this eTextbook — More ways to learn

  • More flexible. Start learning right away, on any device.
  • More supportive. Get AI explanations and practice questions (select titles).
  • More interactive. Bring learning to life with audio, videos, and diagrams.
  • More memorable. Make concepts stick with highlights, search, notes, and flashcards.
  • More understandable. Translate text into 100+ languages with one tap.
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Access details

  • Instant access once purchased
  • Anytime, anywhere learning via mobile app
  • Register via course invite or LMS link (Blackboard™, Canvas™, Moodle or D2L®)

Features

  • All-in-one digital learning platform
  • Integrated videos and rich multimedia
  • Immediate feedback on tests and quizzes
  • Highlighting, notetaking and study tips
  • App syncs progress across devices
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Access details

  • eTextbook in Pearson+ with flashcards, audio, and more
  • Instant access after checkout
  • Option to Register with a Course ID, a link from your instructor, or an LMS link; (Blackboard™, Canvas™, Moodle, or D2L®)

Features

  • Interactive digital learning experience
  • Help when and where you need it
  • Instant feedback on assignments
  • Study help for your course. Learn more about Study Prep

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