Higher Education at Pearson
Pearson partners with over 100,000 educators and more than 10 million students at Universities and Colleges around the world every year to deliver high quality content, products and services.
We’re constantly innovating on new products while working with our customers to solicit feedback and listen to what will provide real and measurable impact for students and educators.
Embedding AI study tools into our products
Pearson is the first to market with a GenAI-powered study tool tied to our trusted educational content. Students can ask for context or clarification while reading their eTextbook or using our courseware (with the study tool breaking down complex material to aid understanding), seek additional practice problems, and even get personalized homework help from their AI tutor.
During beta testing, 76% of respondents to in-platform surveys either “liked” or “loved” the study tool, with 75% saying the tool was “helpful” or “very helpful” for their studies.

Personalized Homework Help
When a student answers an assigned question incorrectly, the study tool appears, offering to guide the learner step-by-step through a similar problem.
AI-guided practice breaks down complex challenges and helps students solve the homework problem, preparing them for their next assignment or exam.

Simplified Explanations
The study tool excels at breaking down complex material to help students grasp course concepts. The student can ask for context, clarification or just request a simpler explanation.
Drawing from contextual knowledge based on trusted content, the study tool replies with the help that’s needed.

Productive Practice
When the study tool intervenes to help a student get back on track, it turns that student’s mistake into a learning opportunity.
Walking through guided practice with an expert chatbot allows a student to get clarity and build the confidence required to participate in class.