Relevant, real-life understanding of concepts
UPDATED! New developments in the discipline: The book focuses on national and international developments and insights in the fast-changing world of public relations.
NEW! COVID-19 crisis management: There is an increased coverage of the COVID-19 pandemic and its implications on public relations and strategic communication.
UPDATED! Growing significance of PR: The text recognises the strategic importance of public relations to organisations and growing conversation about professionalism in practice.
NEW! Practical approach: Students gain an insight into both theoretical and practical approaches of public relations, the tasks of the professional, the debate about professional ethics, and the issue of its impact.
UPDATED! European context: The text discusses public relations and communication management concepts in a European context but is updated with newest insights from global perspectives as well.
Put theory into practice
UPDATED! In-depth case studies: Every chapter contains multiple case studies and mini case studies that encourage students to apply the principles under discussion to the solution of the case at hand.
UPDATED! Explore features in each chapter instruct students on where to look for more specialised sources of information or how to engage further with topics.
REVISED! Think about sections throughout the book encourage students to pause and think a little more deeply about the issues and ideas that are discussed.
UPDATED! Instructor’s resources: An instructor’s manual and PowerPoint slides are available to lecturers to complement this textbook and support your teaching.
New topics and revised structure
NEW! Increased coverage of new topics such as corporate communication, digital and social media, democracy and political discourse, research and evaluation methods and techniques, pressure groups and NGOs, disinformation and fake news, celebrities and influencers, sports public relations and fashion PR.
REVISED! Consistent framework: All chapters are written and reviewed within a consistent framework in this edited textbook.
UPDATED! Implications of technology and change on the theory and practice of public relations is included in all chapters.
New to this edition:
Relevant, real-life understanding of concepts
New developments in the discipline: The book focuses on national and international developments and insights in the fast-changing world of public relations.
COVID-19 crisis management: There is an increased coverage of the COVID-19 pandemic and its implications on public relations and strategic communication.
Growing significance of PR: The text recognises the strategic importance of public relations to organisations and growing conversation about professionalism in practice.
Practical approach: Students gain an insight into both theoretical and practical approaches of public relations, the tasks of the professional, the debate about professional ethics, and the issue of its impact.
European context: The text discusses public relations and communication management concepts in a European context but is updated with newest insights from global perspectives as well.
Put theory into practice
In-depth case studies: Every chapter contains multiple case studies and mini case studies that encourage students to apply the principles under discussion to the solution of the case at hand.
Explore features in each chapter instruct students on where to look for more specialised sources of information or how to engage further with topics.
Instructor’s resources: An instructor’s manual and PowerPoint slides are available to lecturers to complement this textbook and support your teaching.
New topics and revised structure
Increased coverage of new topics such as corporate communication, digital and social media, democracy and political discourse, research and evaluation methods and techniques, pressure groups and NGOs, disinformation and fake news, celebrities and influencers, sports public relations and fashion PR.
Implications of technology and change on the theory and practice of public relations is included in all chapters.
