MyLab Business Communication contributes to student success
Pearson | October 29, 2021 in Meaningful Outcomes
by Pearson
MyLab Business Communication contributes to student success
In Spring 2018, Professor Dr. Donna Kizzier from Morehead State University in Morehead, KY partnered with Pearson to investigate the impact of MyLab™ Business Communication for Business Communication Today by Bovee and Thill on student success in her Business Communications course.
Researchers found that:
- Students who earned higher MyLab assignment scores also earned higher final course letter grades.
- Students completing all MyLab assignments earned average exam scores five percentage points higher than students who skipped at least one assignment.
- 87% of respondents on a voluntary, end-of-semester survey agreed that their understanding of the course material increased as a result of using MyLab.
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Why does Professor Dr. Donna Kizzier utilize MyLab Business Communication?
Kizzier had been using a competitor’s digital course companion for several years but found the interface and content challenging and complex. Looking for new course materials, she invited a group of students to sit in on presentations from three publishing companies. Students overwhelmingly chose MyLab and in Spring 2017, Kizzier adopted MyLab Business Communication for her classes.
How was MyLab Business Communication implemented?
Kizzier requires four MyLab assignments: writing assignments, simulations, video exercises, and chapter quizzes. The MyLab chapter warm-ups, Dynamic Study Modules, and grammar improvement exercises are optional.
- Decision-making Mini Sims: Each simulation takes about 15–20 minutes to complete and students have unlimited attempts. Simulation results are reviewed as an in-class activity.
- Video assignments: Videos are less than ten minutes in length, and students have multiple attempts at completing the five-question, multiple-choice quiz that follows.
- Chapter quizzes: The quiz is a capstone assessment of understanding chapter content and includes three types of questions: recall, apply, and analyze.
- MyLab Writing Space assignments: Students have five attempts at submission per assignment. Each assignment is 1−3 pages in length and includes one business research report or proposal.
Other course assessments include a corporate team analysis project, oral performance, two exams and other team assignments. MyLab assignments account for 45% of the total course grade.
Were students successful in the course?
Students earning higher average MyLab scores also earned higher final course grades.
- Students earning an A as their final course grade had average MyLab assignment scores 17 percentage points higher than students who earned a C as their final course grade.
Students completing all MyLab assignments earned average exam scores five percentage points higher than students who skipped at least one assignment.
Did students like using Mylab Business Communication?
Responses from the voluntary, Spring 2018, end-of-semester survey of Kizzier’s students indicate that the majority of responding students recognize the value of MyLab Business Communication.
- 87% of respondents agreed that their understanding of the course material increased as a result of using MyLab.
- 87% of respondents agreed that the study resources in MyLab made the program a good value for the course.
One student said:
“The quizzes were very helpful in reviewing and solidifying my understanding of the course material.”
Learn more about how MyLab Business Communication could benefit your institution
