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Why did Professor Melodi Guilbault adopt MyLab Marketing?
Familiar with using online technology as a course component from her previous teaching position, Guilbault chose to implement MyLab Marketing in 2013 as a way to ensure that her students covered the basic concepts on their own, so she could engage in more experiential and real-world application in the classroom.
In Fall 2017, she added the MyLab Mini Simulations to her course to give her students an opportunity to apply the course concepts and develop their decision-making skills.
How was MyLab Marketing implemented?
Principles of Marketing is a three-credit, entry-level course. MyLab Marketing is required in both the online and face-to-face sessions. MyLab work is completed weekly and consist of:
- Chapter warm-ups
- Video questions
- Mini Simulations
- Marketing metrics assignments
- Chapter quizzes
Guilbault also suggests students attempt the Dynamic Study Modules (DSM) in MyLab if they are struggling with the chapter material. In addition, both online and face-to-face students complete three open-book, open-note exams in MyLab, each comprised of 50 multiple-choice questions, often including several short answer essays.
Were students successful in the course?
Students were divided into two groups based on their average MyLab score.
- Students who earned above average MyLab scores had average test scores 14 percentage points higher than students who scored below average.
In addition, students who earned an A or B average test grade skipped fewer MyLab assignments on average than students earning a C or D average test grade
Did students like using MyLab Marketing?
Responses from the Fall 2017 end-of-semester survey of Guilbault’s students indicate that the majority of responding students recognize the value of MyLab Marketing.
- 96% of respondents strongly agreed or agreed that their understanding of the course material increased as a result of using MyLab.
One student said:
“MyLab gave me a better understanding of Marketing as well as helped me see, visually how some processes of marketing work.”
Read the full findings here
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