MyLab Marketing positively impacts student success

Pearson | December 31, 2021 in Meaningful Outcomes

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MyLab Marketing contributes to student success

In Fall 2017, Professor Melodi Guilbault from the New Jersey Institute of Technology in Newark, NJ, partnered with Pearson to investigate the impact of MyLab™ Marketing with Marketing: An Introduction by Armstrong and Kotler on student success in her Principles of Marketing course.