Use of MyLab Marketing resources positively impact student success

Pearson | December 31, 2021 in Meaningful Outcomes

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MyLab Marketing contributes to student success

In Fall 2017, Professor Catherine Cuckovich from Oakland University in Rochester, MI, partnered with Pearson to investigate the impact of MyLab™ Marketing and Principles of Marketing by Kotler and Armstrong on student success in her Principles of Marketing course.