Create a Compelling Value Proposition

The value proposition is at the heart of everything you do with a new product, service, proposition or idea - from how you sell it internally to how you market it externally. In this course, you’ll be provided with a simple structure to first craft your value proposition statement, and ways to gather evidence using 7 tried and tested steps to gather evidence to support any assumptions you have made, before you invest further resources.

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In this course, you will

Identify an opportunity
Identify an area in your business to create a compelling value proposition as well as develop a plan with the support of your project advisor.
Use the right methods
Gain a clear understanding of creating value propositions and apply a range of templates and toolkits to your guided project.
Develop relevant skills
Develop and improve a selection of key skills relevant to creating impactful value propositions in your business.

5 steps to success

16-20 hours over 6+ weeks

*Step 1 • 2-3 hrs*
**Find an opportunity**
Identify an area in your business that requires a compelling value proposition and develop a plan with the support of your project advisor.

*Step 2 • 5-6 hrs*
**Project preparation**
Research, assess, and reflect on possible approaches you can take, then draft an actionable project plan you can talk through with your project advisor. Fine-tune it based on their feedback.

*Step 3 • 6-8 hrs*
**Complete your project**
Work through your plan to achieve the outcome(s) defined in your project goal set at the beginning of your course.

*Step 4 • 2 hrs*
**Review how it went**
Discuss the results with your project advisor and highlight areas of success that your business can scale-up and use with a greater impact in the future.

*Step 5 • 1 hr*
**Showcase**
Use the STAR (Situation, Task, Action and Results) model to illustrate your achievements and key conclusions, then share them with your team.

Help is always available

Project advisor support

Invaluable insider insights from your project advisor.

Up to 3 hours of 1-2-1 support.

Guides & resources

Switch on to our online library to access authentic case studies, proven business models, and practice scenarios that will help you test and deliver your plan.

Up to 4 hours of content.