Create a Compelling Value Proposition
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In this course, you will

  • Identify an opportunity
    Identify an area in your business to create a compelling value proposition as well as develop a plan with the support of your project advisor.
  • Use the right methods
    Gain a clear understanding of creating value propositions and apply a range of templates and toolkits to your guided project.
  • Develop relevant skills
    Develop and improve a selection of key skills relevant to creating impactful value propositions in your business.

5 steps to success

16-20 hours over 6+ weeks

Help is always available

Project advisor support

Invaluable insider insights from your project advisor.

Up to 3 hours of 1-2-1 support.

Guides & resources

Switch on to our online library to access authentic case studies, proven business models, and practice scenarios that will help you test and deliver your plan.

Up to 4 hours of content.

Examples of tools and templates you will be introduced to

The Really Good Idea Test

Explore value proposition expert Julia Shalet's seven practical steps to determine if an idea is worth pursuing.

Strategyzer's Value Proposition Canvas

Think through the different elements of a value proposition.

Risk Assessment Template

Map evidence to find your riskiest assumptions. What don't you know? How risky is what you don't know?

The Trilogy Question Set

Use this set of questions to help you get the most information you can from an interviewee.

Power skills you will develop


Clearly articulate an evidenced, meaningful value proposition.


Nurture and test new ideas designed to deliver on strategy quickly and efficiently.

Critical thinking

Synthesize data and use it to make evidence-based proposals and decisions.

Customer and market centricity

Implement strategies for understanding how customers really think, feel, and behave.  


Apply a structured approach to understand and validate customer problems and explore customers' desired benefits.

On completion you will have

Discovered ways to manage projects

Demonstrated live project experience around a key opportunity in your business that adds to value proposition creation.

Transferable skills to use across your business

Gained proficiency in critical skills fundamental to creating a compelling value proposition that supports your career development.

Resources you can turn to again and again

A structured business plan with templates that you can download and use in future projects.

Credly badge

A Credly badge that certifies your competence in creating an impactful value proposition.

Want to get up to speed on how to create compelling value propositions?

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