Find and Attract New Customers

If you are involved in or accountable for lead generation and conversion, this course will help you develop strategies for finding and developing new customers.

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In this course, you will

Identify an opportunity
Identify an area in your business to find and attract customers and develop a plan with the support of your project advisor.
Use the right methods
Gain a clear understanding of finding and attracting customers and apply a range of templates and toolkits to your guided project.
Develop relevant skills
Develop and improve a selection of key skills relevant to finding and attracting customers.

5 steps to success

16-20 hours over 6+ weeks

*Step 1 • 2-3 hrs*
**Find an opportunity**
Identify a live opportunity in your business to find and attract new customers.

*Step 2 • 5-6 hrs*
**Project preparation**
Research, assess, and reflect on possible approaches you can take, then draft an actionable project plan you can talk through with your project advisor. Fine-tune it based on their feedback.

*Step 3 • 6-8 hrs*
**Complete your project**
Work through your plan to achieve the outcome(s) defined in your project goal set at the beginning of your course.

*Step 4 • 2 hrs*
**Review how it went**
Discuss the results with your project advisor and highlight areas of success that your business can scale-up and use with a greater impact in the future.

*Step 5 • 1 hr*
**Showcase**
Use the STAR (Situation, Task, Action and Results) model to illustrate your achievements and key conclusions, then share them with your team.

Help is always available

Project advisor support

Invaluable insider insights from your project advisor.

Up to 3 hours of 1-2-1 support.

Guides & resources

Switch on to our online library to access authentic case studies, proven business models, and practice scenarios that will help you test and deliver your plan.

Up to 4 hours of content.