Improve User Retention
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In this course, you will

  • Identify an opportunity 
    Identify an area in your business to improve user retention and develop a plan with the support of your project advisor.
  • Use the right methods
    Gain a clear understanding of user retention and apply a range of templates and toolkits to your guided project.
  • Develop relevant skills
    Develop and improve a selection of key skills relevant to improving user retention.

5 steps to success

16-20 hours over 6+ weeks

Help is always available

Project advisor support

Invaluable insider insights from your project advisor.

Up to 3 hours of 1-2-1 support.

Guides & resources

Switch on to our online library to access authentic case studies, proven business models, and practice scenarios that will help you test and deliver your plan.

Up to 4 hours of content.

Examples of tools and templates you will be introduced to

The Eisenhower Box

Manage your time effectively - a tool to help in this course and in your work, in general.

The Statement of Work

Document the details of your project, including the purpose, resources, schedule, milestones, and costs.

Customer Retention Toolkit

Review a collection of different templates and maps to help you better understand your users and customers and retain them.

Circles of control, influence, and concern

Use this tool to investigate how much control you have over ideas within your organization.

Power skills you will develop


Build on the input of key stakeholders and your users to create a holistic plan for improving user retention, adapting your approach with the user in mind.


Clearly define the goals and objectives of your guided project, sharing information in order to convey meaning and achieve desired outcomes. Sequence and structure your user retention plan to your stakeholders, including relevant and appropriate supporting information. 


Demonstrate creativity in problem solving, mitigating risks and dependencies where they arise. Remain agile in your research by considering multiple strategies and using a clear methodology in your approach. 

Critical thinking

Think critically about what opportunity there is to improve user retention in your business and make a clear evidence base for how you will complete this project. Identify complex problems around user retention and implement solutions, using logic and reasoning to identify the strengths and weaknesses of alternative solutions.

Customer and market centricity

Actively think about how the user thinks and feels to decide how best to retain them. Implement user understanding into your project and use it to drive a solution-focused outcome. 

On completion you will have

Discovered ways to improve user retention

Demonstrated live project experience around a key opportunity in your business that looks to improve user retention.

Transferable skills to use across your business

Gained proficiency in critical skills fundamental to improving user retention that supports your career development.

Resources you can turn to again and again

A structured business plan with templates that you can download and use in future projects.

Credly badge

A Credly badge that certifies your competence in improving user retention.

Want to get up to speed on how to improve user retention for your business?

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