Tell a Visual Story with Data

Data visualization is the study and practice of representing information in a visual way. It plays a crucial role in the work of researchers, analysts, managers, and stakeholders.

Privacy and cookies

By watching, you agree Pearson can share your viewership data for marketing and analytics for one year, revocable by deleting your cookies.

In this course, you will

Identify an opportunity
Identify an area in your business to visualize data and tell its story as well as develop this plan with the support of your project advisor.
Use the right methods
Gain a clear understanding of data visualization and storytelling and apply a range of templates and toolkits to your guided project.
Develop relevant skills
Develop and improve a selection of key skills relevant to effectively visualizing data.

5 steps to success

16-20 hours over 6+ weeks

*Step 1 • 2-3 hrs*
**Find an opportunity**
Identify an area in your business in which to tell a visual story with data and develop a plan with the support of your project advisor.

*Step 2 • 5-6 hrs*
**Project preparation**
Research, assess, and reflect on possible approaches you can take, then draft an actionable project plan you can talk through with your project advisor. Fine-tune it based on their feedback.

*Step 3 • 6-8 hrs*
**Complete your project**
Work through your plan to achieve the outcome(s) defined in your project goal set at the beginning of your course.

*Step 4 • 2 hrs*
**Review how it went**
Discuss the results with your project advisor and highlight areas of success that your business can scale-up and use with a greater impact in the future.

*Step 5 • 1 hr*
**Showcase**
Use the STAR (Situation, Task, Action and Results) model to illustrate your achievements and key conclusions, then share them with your team.

Help is always available

Project advisor support

Invaluable insider insights from your project advisor.

Up to 3 hours of 1-2-1 support.

Guides & resources

Switch on to our online library to access authentic case studies, proven business models, and practice scenarios that will help you test and deliver your plan.

Up to 4 hours of content.

Examples of tools and templates you will be introduced to

The "Pyramid Philosophy"

Create a communication strategy that ensures the biggest audience, and ultimately the right audience, that engages with your findings and applies them.