16-20 hours over 6+ weeks
Invaluable insider insights from your project advisor.
Up to 3 hours of 1-2-1 support.
Switch on to our online library to access authentic case studies, proven business models, and practice scenarios that will help you test and deliver your plan.
Up to 4 hours of content.
Develop fictional characters to represent your user types so you understand who you're designing for and why.
Explore a range of tools including Affinity Diagrams, User Journey Maps, and Empathy Maps.
Choose from a variety of approaches to create your problem statement, including the Four-Question and User approaches.
Generate ideas using one or more of these techniques – Creative Ideas Session, Worst Possible Idea, and Eight Create.
Synthesize user research to inform the development of your problem statement. Use your problem statement to inform the development of a design idea that can later be prototyped.
Work together with colleagues/peers to analyse user research and generate ideas. Encourage feedback from colleagues on idea generation and show openness to different perspectives.
Clearly define the goals and objectives of your Design Thinking projects, sharing information in order to convey meaning and achieve desired outcomes. Learn to communicate effectively when creating personas and empathy maps and when generating ideas with colleagues, centring your users in your process.
Use different tools to generate novel or original ideas for solutions to user needs. Refine these ideas to create a clear design idea. Consider multiple user perspectives and develop design ideas that result in clear feedback.
Identify, collect and make sense of user research. Use a variety of tools, including user maps and personas, to better understand your user.
Demonstrated live project experience around a key opportunity in your business that benefits from using design thinking.
Gained proficiency in critical skills fundamental to design thinking that supports your career development.
A structured business plan with templates that you can download and use in future projects.
A Credly badge that certifies your competence in using design thinking.
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