Use Design Thinking Pt 1: Conceptualize your Design
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In this course, you will

  • Identify an opportunity 
    Identify an area in your business to use design thinking and develop a design idea as well as develop a plan with the support of your project advisor.
  • Use the right methods 
    Gain a clear understanding of using design thinking and apply a range of templates and toolkits to your guided project.
  • Develop relevant skills 
    Develop and improve a selection of key skills relevant to using design thinking.

5 steps to success

16-20 hours over 6+ weeks

Help is always available

Project advisor support

Invaluable insider insights from your project advisor.

Up to 3 hours of 1-2-1 support.

Guides & resources

Switch on to our online library to access authentic case studies, proven business models, and practice scenarios that will help you test and deliver your plan.

Up to 4 hours of content.

Examples of tools and templates you will be introduced to

Creating Personas

Develop fictional characters to represent your user types so you understand who you're designing for and why.

Research Toolkit

Explore a range of tools including Affinity Diagrams, User Journey Maps, and Empathy Maps.

Problem Statement Toolkit

Choose from a variety of approaches to create your problem statement, including the Four-Question and User approaches.

Ideas Generation Toolkit

Generate ideas using one or more of these techniques – Creative Ideas Session, Worst Possible Idea, and Eight Create. 

Power skills you will develop


Synthesize user research to inform the development of your problem statement. Use your problem statement to inform the development of a design idea that can later be prototyped.


Work together with colleagues/peers to analyse user research and generate ideas. Encourage feedback from colleagues on idea generation and show openness to different perspectives.


Clearly define the goals and objectives of your Design Thinking projects, sharing information in order to convey meaning and achieve desired outcomes. Learn to communicate effectively when creating personas and empathy maps and when generating ideas with colleagues, centring your users in your process.


Use different tools to generate novel or original ideas for solutions to user needs. Refine these ideas to create a clear design idea. Consider multiple user perspectives and develop design ideas that result in clear feedback. 

Critical thinking

Identify, collect and make sense of user research. Use a variety of tools, including user maps and personas, to better understand your user.

On completion you will have

Discovered ways to effectively use design thinking

Demonstrated live project experience around a key opportunity in your business that benefits from using design thinking.

Transferable skills to use across your business

Gained proficiency in critical skills fundamental to design thinking that supports your career development.

Resources you can turn to again and again

A structured business plan with templates that you can download and use in future projects.

Credly badge

A Credly badge that certifies your competence in using design thinking.

Want to get up to speed on how to use design thinking in your business?

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