Learning objectives - Video Tutorials & Practice Problems

<v ->Hey, get comfortable.</v> It's time for lesson one, your introduction to digital marketing analytics. We'll kick off with why analytics are so important. Not to convince you because, well, if you're here, you probably think they're important, but to help you persuade other people. Then we'll talk a bit about math phobia. We'll help you overcome it if you have it and help you help others, if you don't. Next, we'll focus on how to tell a story with numbers, because that is what you need to do if you wanna persuade decision makers to act. Last, we'll teach the critical techniques of reasoning with numbers, because that's the main activity for marketers with analytics. So what are you waiting for? Let's get started.