Introduction

1: Introduction to Digital Marketing Analytics

2: How Marketing Analytics Are Used

3: Foundational Marketing Metrics

4: Audience Metrics

5: Money Metrics

6: Working with Marketing Analytics

7: What's Next?

Summary

3.3 How do I track the customer journey?

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In this course you will learn how to understand marketing analytics beyond advertising. You will learn how to reason about numbers and what questions you should ask analytics experts. 

Mike

Digital Marketing Analytics

https://static.studychannel.pearsonprd.tech/courses/digital-marketing/thumbnails/digital-marketing

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3.3 How do I track the customer journey?: Videos & Practice Problems