Introduction

1: Introduction to Digital Marketing Analytics

2: How Marketing Analytics Are Used

3: Foundational Marketing Metrics

4: Audience Metrics

5: Money Metrics

6: Working with Marketing Analytics

7: What's Next?

Summary

2.1 What are Key Performance Indicators (KPIs)?

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In this course you will learn how to understand marketing analytics beyond advertising. You will learn how to reason about numbers and what questions you should ask analytics experts. 

Mike

Digital Marketing Analytics

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2.1 What are Key Performance Indicators (KPIs)?: Videos & Practice Problems