Table of contents
- Introduction3m
- 1: Introduction to Digital Marketing Analytics40m
- 2: How Marketing Analytics Are Used34m
- 3: Foundational Marketing Metrics34m
- 4: Audience Metrics48m
- 5: Money Metrics39m
- 6: Working with Marketing Analytics50m
- 7: What's Next?32m
- Summary1m
6: Working with Marketing Analytics
6.1 What process do we follow to make progress?
6: Working with Marketing Analytics
6.1 What process do we follow to make progress?: Videos & Practice Problems
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