Introduction

1: Introduction to Digital Marketing Analytics

2: How Marketing Analytics Are Used

3: Foundational Marketing Metrics

4: Audience Metrics

5: Money Metrics

6: Working with Marketing Analytics

7: What's Next?

Summary

6.3 How does conversion rate optimization work?

General Chemistry

Jules

Study the key concepts of Physics with descriptive videos, questions, and more

Physics

Patrick

General Biology

Jason

Financial Accounting

Brian

Dive deep into Psychology with videos, practice problems, and more.

Psychology

Microeconomics

The first in a two-course sequence introduces the basic structure and functions of the human body

Anatomy & Physiology

Bruce

College Algebra covers algebraic topics and skills necessary to succeed in college-level math

College Algebra

Organic Chemistry

Johnny

Genetics

Kylia

GOB Chemistry

Dive deep into General, Organic, and Biological Chemistry with videos, practice problems, and more.

Intro to Chemistry

Microbiology

Cell Biology

Analytical Chemistry

Study topics incliding trogonometric functions, identities and equations, solutions of triangles, complex numbers, and other topics as time permits

Trigonometry

Callie

Learn the toughest concepts covered in Precalculus with step-by-step video tutorials and practice problems by world-class tutors

Precalculus

Nick

Learn the toughest concepts covered in Calculus with step-by-step video tutorials and practice problems by world-class tutors

Calculus

Learn the toughest concepts covered in Business Calculus with step-by-step video tutorials and practice problems by world-class tutors

Business Calculus

Learn the toughest concepts covered in Business Statistics with step-by-step video tutorials and practice problems by world-class tutors

Business Statistics

Learn the toughest concepts covered in Statistics with step-by-step video tutorials and practice problems by world-class tutors

Statistics

Biochemistry

Macroeconomics

Dive deep into Personal Health with videos, practice problems, and more.

Personal Health

Dive deep into Nutrition with videos, practice problems, and more.

Nutrition

Dive deep into Medical Terminology with videos, practice problems, and more.

Medical Terminology

Dive deep into Sociology with videos, practice problems, and more.

Sociology

Hannah

Dive deep into Beginning Algebra with videos, practice problems, and more.

Beginning Algebra

Dive deep into Intermediate Algebra with videos, practice problems, and more.

Intermediate Algebra

Dive deep into Beginning & Intermediate Algebra with videos, practice problems, and more.

Beginning & Intermediate Algebra

My Courses

College Courses

Professional Courses

Chemistry

Biology

Math

Social Sciences

Health Sciences

Business

Dive deep into Python with videos and more.

Introduction to Python

Arianne Dee

Agile Project and Product Management

Agile & Product Management

Mariya Breyther

Introduction to Microsoft Power BI

Microsoft Power BI

Chris Sorensen

Data Analysis Fundamentals with Excel

Data Analysis - Excel

Chris Sorensen & Ammul Shergill

Getting Started with  and Cryptocurrency

Introduction to Blockchain

George Levy

Learn Enough HTML, CSS and Layout to be Dangerous

HTML, CSS & Layout

Lee Donahoe & Michael Hartl

Learn Enough JavaScript to be Dangerous: A Tutorial Introduction to Programming with JavaScript

Introduction to JavaScript

Michael Hartl

R Programming

Jared P. Lander

Digital Marketing Analytics Beyond Advertising

Digital Marketing

Mike Moran

Project Management

Jeffrey K. Pinto

AI in Marketing

Product & Marketing

Programming

<div><span style='color:#020917;'>Get 50% OFF your first month and ace this semester !</span><span style='margin-left:16px; color:#020917; font-weight:400;'>Use Promo Code GET50 to unlock your exclusive deal!</span></div>

<span>Limited time offer ⏳:50% off your first month of Channels. Use code <span style='color:#F5FFBA;'>EXAMPREP50</span>.</span>&nbsp;&nbsp;<a target='_blank' href='https://www.pearson.com/en-us/pearsonplus/campaigns/bookstore-terms-and-conditions.html'>Term & Conditions</a>

<span>NOT USED Limited time offer ⏳:50% off your first month of Channels. Use code <span style='color:#F5FFBA;'>EXAMPREP50</span>.</span>&nbsp;&nbsp;<a target='_blank' href='https://www.pearson.com/en-us/pearsonplus/campaigns/bookstore-terms-and-conditions.html'>Term & Conditions</a>

<div><span> Get ready to ace this semester with Channels exam prep feature! Enter code <span style='color:#F5FFBA;'>DISCOUNT20</span> at checkout and get 20% off.</span>&nbsp;&nbsp;<a href='/channels/subscription?CEP=Braze_banner_DISCOUNT20_march2024'>Buy Now BOOM></a></div>

<span>Limited time offer! Get 20% off your initial Channels subscription by using code DISCOUNT20 at checkout.</span>

In this course you will learn how to understand marketing analytics beyond advertising. You will learn how to reason about numbers and what questions you should ask analytics experts. 

Mike

Digital Marketing Analytics

https://static.studychannel.pearsonprd.tech/courses/digital-marketing/thumbnails/digital-marketing

#FFFFFF

6.3 How does conversion rate optimization work?: Videos & Practice Problems