Resources marked EDUCATOR ONLY can only be downloaded by educators at Australian, New Zealand, or Pacific institutions.
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If you are a student using this title as a prescribed resource in your course, please ask your instructor to share these resources.
Digital image PowerPoint slides provide the full set of images, figures and tables from the book, together with the new edition’s branded PowerPoint template, enabling the personalisation of the lecturer’s presentation.
Download (93.0 MB) EDUCATOR ONLY
Case study solutions for appendix in update 2022 to Revel and eText
Download (217.0 KB) EDUCATOR ONLY
A guide outlining the media available, as well as interactivity available in our Pearson eText product
Download (165.0 KB) EDUCATOR ONLY
A guide outlining the media available, as well as interactivity available in our Revel product
Download (632.0 KB) EDUCATOR ONLY
Each chapter has a bank of multiple choice, true/false, short-answer and essay-type questions featuring problems of varying complexity. These are structured by learning objective for the educator’s convenience, with questions for every learning objective. The Test Bank has been tagged by topic, AACSB standards and also by difficulty level. It is now also available in Word as well as in Blackboard, Canvas and Moodle compatible formats.
Download (464.0 KB) EDUCATOR ONLY
Download (1.0 MB) EDUCATOR ONLY
Download (422.0 KB) EDUCATOR ONLY
Download (1.0 MB) EDUCATOR ONLY
How to load the testbank cartridges for Moodle, Blackboard and Canvas
The PowerPoint slides have been updated to match the new edition. In response to market demand, they now include additional teaching tips, illustrating key concepts to enhance the learning experience and engage students.
Download (23.0 MB) EDUCATOR ONLY
The solutions manual has been fully revised and updated by leading subject-matter experts to include the answers to all the questions contained in the book. For each chapter, the solutions manual provides the learning objectives, solutions to all end-of-chapter discussion questions, critical thinking exercises and mini cases, together with suggested answers for the Marketing in action questions and additional class activities.
Download (3.0 MB) EDUCATOR ONLY
The resources on this page are compatible with any of the following formats of Principles of Marketing, 8th Edition
ISBN: 9781488626203
ISBN: 9780655798613
ISBN: 9781488626234
ISBN: 9780655704485
Note: Out of print titles and formats may no longer be available in the store.