Brand You, 3rd edition

Published by Pearson Business (12 October 2023) © 2024

  • David Royston-Lee
  • Sylvana Storey
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$34.16 AUD
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Access details

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  • Fulfilled by VitalSource
Products list
$34.16 AUD
Instant access

Access details

  • Instant access once purchased
  • Fulfilled by VitalSource

Title overview

This new edition of the bestselling book on personal branding shows you how to discover the true value of your authentic self and channel this into a powerful personal brand, both online and offline.

Table of contents

  • 1. Why develop your Brand?
  • 2. How do Brands Work?
  • Section 1 - Creating your Personal Brand
  • 3. Your Personal Brand
  • 4. Discovering your personal Brand
  • 5. Your Purpose
  • 6. Understanding your mission
  • 7. Your Values
  • 8. Your Talents
  • 9. Using Archetypes to develop your Brand
  • Section 2 - Presenting your Brand
  • 10. Explaining what you do
  • 11. Storytelling
  • 12. Presence
  • 13. Building your Brand Offline
  • 14. Building your Brand Online
  • 15. Aligning your CV and Covering Letter with your brand
  • 16. Staying Focused

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