Brilliant Business Writing: How To Inspire, Engage and Persuade Through Words, 2nd edition

Published by Pearson (December 27, 2012) © 2013

  • Neil Taylor
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  • Digital eBook
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  • Available online, offline and via apps
  • Accessible through the VitalSource Bookshelf

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  • Tips & examples
  • Make highlights and notes
  • Listen as the Bookshelf reads to you

Full of tips, examples and exercises that will transform your writing from the same old same old into something that'll mark you out from the crowd. Get the confidence and creativity to take your business writing from something that does the job into something that's brilliant.

Brilliant outcomes

  • Produce business writing people actually want to read
  • Persuade and inspire people, sell more, or get that job
  • Get a distinctive, powerful and engaging writing voice
  • About the author
  • Publisher's acknowledgements
  • Author's acknowledgements
  • Part 1 The beginning
  • 1 Introduction
  • 2 Clunk, click, every trip
  • Part 2 Structure
  • 3 The order of events
  • 4 I've been waiting for a sign
  • 5 Keeping it together
  • 6 Death by PowerPoint: an antidote
  • Part 3 Style
  • 7 Doing what comes naturally
  • 8 Word perfect
  • 9 One thing leads to another
  • 10 What not to write
  • 11 Mythbusting
  • 12 Sound advice
  • Part 4 Magic
  • 13 A spoonful of sugar
  • 14 Painting pictures
  • 15 More sound advice
  • 16 Screenwriting
  • 17 And finally ...
  • Part 5 The end
  • 18 It ain't over till it's over
  • 19 The end is nigh

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