The ACE model (Analysing, Composing, and Evaluating) applies to any business situation, from simple emails to formal presentations. It is applied frequently and consistently throughout the book, allowing students to apply major concepts based on this essential framework.
Collaboration Feature throughout the text helps students apply chapter concepts when working in teams both locally and virtually.
End-of-Chapter Exercises, integrated with old favourites, provide a range of opportunities to help students practice what they learned.
Figures and New Models include a formal report that illustrates concepts and addresses an authentic business challenge - developing an organic restaurant, with PowerPoint models and graphical white paper from Welch’s Global ingredient.
Appendix on documentation and reference styles includes guidance for the MLA 8th edition.
Well-structured and organised chapters keep students focused on what’s important
The text remains brief, effectively presenting and practicing core communication concepts within 12 easy-to-read chapters.
Part I addresses the core topics of business communication, including the communication process, audience analysis, intercultural communication, and collaboration.
The text’s main headings, End-of-Chapter Summaries, and Developing Your Communication Skills subsets are structured as study questions with answers in subheadings below, helping students focus on key chapter points and assessing their knowledge.
@Work Features. Nine new end-of-chapter company profiles showcase how businesses are addressing the challenges of business communication.
Seven new hires share stories about how they put their communication skills to work.
Instances involving technology, ethics, and culture are woven throughout the text to show students how to react appropriately in sensitive situations.
In-chapter examples interactively place students in decision-making roles by having them assume various employee positions and work out how to solve various issues.
Ineffective v. Effective examples help students determine which modes of communication do and don’t work in a business environment.
A laminated pullout reference card on how to write a business email is included in the text for course use and can be kept for use in students’ future careers.

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