Business Communication: Polishing Your Professional Presence, 5th edition

Published by Pearson (December 11, 2024) © 2025

  • Barbara Shwom Northwestern University
  • Lisa Gueldenzoph Snyder North Carolina A&T State University
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Title overview

Hallmark features of this title

  • 12 easy-to-read chapters effectively present core communication concepts.
  • An ACE (Analyzing, Composing and Evaluating) communication model guides students in applying concepts to a variety of business situations.
  • Annotated example documents illustrate effective communication.
  • Features on diversity, equity and inclusion; research and theory; and ethics invite students to broaden their understanding of how these concepts relate to communication.
  • Critical-Thinking Questions integrated throughout the narrative encourage students to pause and reflect on what they’ve just learned before moving on.
  • Case scenarios apply communication strategies to challenging workplace situations and have students make and evaluate communication decisions.

Table of contents

Visual Walk-Through

PART 1: UNDERSTANDING THE FOUNDATIONS OF BUSINESS COMMUNICATION

  1. Developing Your Professional Presence
  2. Working with Others: Interpersonal, Intercultural, and Team Communication
  3. Managing the Communication Process: Analyzing, Composing, Evaluating

PART 2: DELIVERING EFFECTIVE MESSAGES

  1. Communicating Routine Messages and Building Goodwill
  2. Communicating Persuasively
  3. Communicating Bad News
  4. Using Social Media in Business

PART 3: RESEARCHING, PROPOSING, REPORTING, AND PRESENTING

  1. Finding and Evaluating Business Information
  2. Preparing Persuasive Business Proposals
  3. Preparing Business Reports
  4. Preparing and Delivering Business Presentations

PART 4: PERSUADING AN EMPLOYER TO HIRE YOU

  1. Communicating Your Professional Brand: Social Media, Websites, Résumés, Cover Letters, and Interviews

APPENDICES

  1. Formats for Business Documents
  2. Documentation and Reference Styles
  3. Grammar, Punctuation, Mechanics, and Conventions

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