Business Intelligence: A Managerial Approach, Global Edition, 4th edition

Published by Pearson (September 27, 2017) © 2018

  • Ramesh Sharda Oklahoma State University
  • Dursun Delen Oklahoma State University
  • Efraim Turban Oklahoma State University , University of Hawaii
  • David King
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Title overview

For courses on Business Intelligence or Decision Support Systems

A managerial approach to understanding business intelligence systems. To help future managers use and understand analytics, Business Intelligence provides students with a solid foundation of BI that is reinforced with hands-on practice.

Table of contents

  • Chapter 1 An Overview of Business Intelligence, Analytics, and Data Science
  • Chapter 2 Descriptive Analytics I: Nature of Data, Statistical Modeling, and Visualization
  • Chapter 3 Descriptive Analytics II: Business Intelligence and Data Warehousing
  • Chapter 4 Predictive Analytics I: Data Mining Process, Methods, and Algorithms
  • Chapter 5 Predictive Analytics II: Tet, Web, and Social Media
  • Chapter 6 Prescriptive Analytics: Optimization and Simulation
  • Chapter 7 Big Data Concepts and Tools
  • Chapter 8 Future Trends, Privacy and Managerial Considerations in Analytics

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