
Definitive Business Plan, The: The Fast Track To Intelligent Planning For Executives and Entrepreneurs, 3rd edition
Published by FT Publishing International (21 June 2012) © 2013
- Richard Stutely
Title overview
This comprehensive edition will ensure your business plan is robust enough to start, run or revitalise any business enterprise.
Whether your goal is raising start-up finance for a new business, requesting venture funding from a corporate parent or directing operational management, The Definitive Business Plan will help you deliver the information the decision-makers are really looking for.
Accessible to the newcomer and detailed enough for the experienced planner, this edition explains how to tailor a plan for specific readerships and meet specific objectives, helping you to focus your attention on strategic planning as well as on operational controls.