Definitive Business Plan, The: The Fast Track To Intelligent Planning For Executives and Entrepreneurs, 3rd edition

Published by FT Publishing International (21 June 2012) © 2013

  • Richard Stutely
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Access details

  • Instant access once purchased
  • Fulfilled by VitalSource
Products list

Access details

  • Instant access once purchased
  • Fulfilled by VitalSource

Title overview

This comprehensive edition will ensure your business plan is robust enough to start, run or revitalise any business enterprise.

Whether your goal is raising start-up finance for a new business, requesting venture funding from a corporate parent or directing operational management, The Definitive Business Plan will help you deliver the information the decision-makers are really looking for.

Accessible to the newcomer and detailed enough for the experienced planner, this edition explains how to tailor a plan for specific readerships and meet specific objectives, helping you to focus your attention on strategic planning as well as on operational controls.

Table of contents

  • 1 What's it all about? 
  • 2 A winning presentation 
  • 3 Getting down to it 
  • 4 Know yourself 
  • 5 Know the world
  • 6 The core of your plan
  • 7 About these numbers
  • 8 Getting to gross profit
  • 9 Getting to net profit
  • 10 Funding the business
  • 11 Managing risks
  • 12 Getting it approved
  • 13 Now make it happen

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