Economics for Business and Management, 3rd edition

Published by FT Publishing International (July 21, 2011) © 2011

  • Alan Griffiths Ashcroft International Business School, Anglia Ruskin University
  • Stuart Wall Anglia Ruskin University , Cambridge International Education Centre , Ealing, Hammersmith and West London College
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An introduction microeconomics and macroeconomics

Learn about the principles and applications of microeconomics and macroeconomics and the problems faced by today's decision makers

  • What are the characteristics for successful entry into new international markets?
  • How can 'sustainability' affect decision making within businesses?
  • Why are today's global investors so concerned about national debt issues?
  • In what ways does an awareness of cultural differences improve decision making by international marketing and human resource strategists?
  • What strategies can companies such as BP use to repair damaged global reputations?
  • Part I Micro Business Environment
  • 1: Markets and resource allocation
  • 2: Demand, revenue and consumer behaviour
  • 3: Supply, production and cost
  • 4: Business organisation, objectives and behaviour
  • 5: Firm size, mergers and the 'public interest'
  • 6: Market structures
  • 7: Labour and other factor markets
  • 8: Market failure, regulation and competition
  • Part II Macro Business Environment
  • 9: National income determination
  • 10: Government policies: instruments and objectives
  • 11: Political, legal, ecological and technological environment
  • 12: Functions of management: domestic business environment
  • 13: International business environment
  • 14: Strategies in a globalised business environment
  • Appendix 1 Indifference curves, budget lines and the 'law of demand'
  • Appendix 2 Isoquants, isocosts and production
  • References
  • Answers to Stop and think and You try
  • Index

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