Teach throughreal-world examples

· Academic literature presentsreaders with accurate and current descriptions of what researchers have learnedabout successful entrepreneurs and effective entrepreneurial firms.

· What Went Wrong?, SavvyEntrepreneurial Firm, and Partnering for Success alertstudents to contemporary issues facing business firms, and explore topics suchas how to find a mentor, how to select a co-founder, and how to avoid mistakesthat have been made in the past.

· Boxed features focuson topics like how entrepreneurial firms can use collaborative software to helpteam members reach their goals, the need to develop and test a prototype of aproduct or service as a means of determining how to meet customers’ needs, andhow growing too quickly overwhelmed a firm’s ability to properly manage itscash flow.

· End-of-Chapter Cases relatemajor chapter concepts to real business cases like Kickstarter,which is becoming an increasingly important pathway through which entrepreneursobtain seed capital for their ventures.

A clear and organizedtext engages students in a step-by-step learning model

· Industry insights from practicingentrepreneurs, firms, and businesspeople are drawn from podcasts,blogs, newspapers, company websites, and publications like The WallStreet Journal and Fortune magazine, among manyothers.

o Theauthors present readers with a solid foundation in entrepreneurship,using current examples of actions being takenby entrepreneurs and start-up firms.

This title is available with Pearson Horizon, an easy-to-use, local-languagedigital platform that delivers a customizable, personalized learning experience— all while staying relevant to your area of the world. PearsonHorizon is available for select titles and in select geographies. For purchase options,please contact your Pearson representative.

Deliver content digitally. Get all the benefits of our widely used content within aneasy-to-use, personalized digital platform with customizable features.

· Optimize and personalize learning. Engage students with a blended learningapproach merging digital content with complementary homework, tutorials, andassessments.

· Customize your course. Create a learning path with existing content, whiledeveloping original activities and uploading your own multimedia resources.

Offer flexible study options. Give students instant access to mobile-friendlycourse content, whether they’re online or offline

Shop for university

Log into digital learning platforms

Subject catalogue

Get support

Support

Digital learning platforms

Resources by discipline

Get support

Support

Get inspired

Key series

Shop by category

Support

Support

Support

Subject catalogue

Shop for university

Log into digital learning platforms

Get support

Resources by discipline

Digital learning platforms

Get support

Shop by category

Get inspired

Key series

Entrepreneurship: Successfully Launching New Ventures, Global Edition, 6th edition

Need help?Get in touch

Shopping

Explore

Help & support

Pearson