Entrepreneurship: Successfully Launching New Ventures, Global Edition, 7th edition

Published by Pearson (3 October 2024) © 2024

  • Bruce R. Barringer Oklahoma State University
  • R Duane Ireland
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Access details

  • Instant access once purchased
  • Offline access via app
Products list

Access details

  • Instant access once purchased
  • Offline access via app
Products list

Access details

  • Instant access once purchased
  • Offline access via app

Title overview

Real business profiles of inspiring young entrepreneurs

Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching you how to successfully launch and grow your own company through a clear and easy 4-step process. Using real business profiles of inspiring young entrepreneurs, the text provides relevant examples that are easily relatable.

The 7th Edition features new experiences and/or insights from leading entrepreneurs, publications, blogs and podcasts. Careful to identify failures as well as successes, it outlines both the excitement and difficulty of starting a new business.

Table of contents

  • PART 1: Decision to Become an Entrepreneur
  • Introduction to Entrepreneurship
  • PART 2: Developing Successful Business Ideas
  • Recognizing Opportunities and Generating Ideas
  • Feasibility Analysis
  • Developing an Effective Business Model
  • Industry and Competitor Analysis
  • Writing a Business Plan
  • PART 3: Moving from an Idea to an Entrepreneurial Firm
  • Preparing the Proper Ethical and Legal Foundation
  • Assessing a New Venture's Financial Strength and Viability
  • Building a New-Venture Team
  • Getting Financing or Funding
  • PART 4: Managing and Growing an Entrepreneurial Firm
  • Unique Marketing Issues
  • The Importance of Intellectual Property
  • Preparing for and Evaluating the Challenges of Growth
  • Strategies for Firm Growth
  • Franchising
  • Glossary
  • Name Index
  • Company Index
  • Subject Index

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