Essentials of Economics, Global Edition, 4th edition

Published by Pearson (May 11, 2015) © 2016

  • Glenn Hubbard Columbia University
  • Glenn Hubbard Columbia University
  • Anthony Patrick O'Brien
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Title overview

For Principles of Economics courses

Reveal the relevance of economics through real-world business examples. One of the challenges of teaching Principles of Economics is fostering interest in concepts that may not seem applicable to students' lives. Essentials of Economics, 4th Edition makes economics relevant by demonstrating how real businesses use economics to make decisions every day. Regardless of their future career path - opening an art studio, trading on Wall Street, or bartending at the local pub - students will benefit from understanding the economic forces behind their work.

Table of contents

  • I. Introduction
  • 1. Economics: Foundations and Models
  • 2. Trade-offs, Comparative Advantage, and the Market System
  • 3. Where Prices Come From: The Interaction of Demand and Supply
  • II. Markets in Action: Policy and Applications
  • 4. Market Efficiency and Market Failure
  • 5. The Economics of Healthcare
  • III. Microeconomic Foundations: Consumers and Firms
  • 6. Firms, the Stock Market, and Corporate Governance
  • 7. Consumer Choice and Elasticity
  • 8. Technology, Production, and Costs
  • IV. Market Structure and Firm Strategy
  • 9. Firms in Perfectly Competitive Markets
  • 10. Monopoly and Antitrust
  • 11. Monopolistic Competition and Oligopoly
  • V. Macroeconomic Foundations
  • 12. GDP: Measuring Total Production and Income
  • 13. Unemployment and Inflation
  • VI. Long-Run and Short-Run Fluctuations
  • 14. Economic Growth, the Financial System and Business Cycles
  • 15. Aggregate Demand and Aggregate Supply Analysis
  • VII. Monetary and Fiscal Policy
  • 16. Money, Banks, and the Federal Reserve System
  • 17. Monetary Policy
  • 18. Fiscal Policy
  • 19. Comparative Advantage, International Trade, and Exchange Rates

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