Financial Times Guide to Understanding Finance, The: A No-Nonsense Companion To Financial Tools and Techniques, 2nd edition

Published by FT Publishing International (August 27, 2013) © 2014

  • Javier Estrada IESE Business School, Madrid
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Title overview

Whether you are an executive or a student, beginner or expert, this book is designed to explain and illustrate the working essentials of finance with clarity and speed.

This desktop companion deliberately combines essential theory with real-world application, using short, focused chapters to help you find what you need and implement it right away. www.pearsoned.co.uk/estrada

Table of contents

Publisher's acknowledgments

Preface to the second edition 

Preface to the first edition                     

                                                                                                  

PART I: RISK AND RETURN                                                                                    

1          Returns (I): Basic concepts                                                                                   

2          Returns (II): Mean returns                                                                                  

3          Risk (I): Total risk                                                                                              

4          Risk and return (I): Portfolios                                                                              

5          Risk (II): Diversification                        &

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